Ang Lee's 'Life of Pi' to Premiere Uncut 3D Scenes in Theaters
Ang Lee's upcoming 3D film, Life of Pi, is getting the special trailer treatment, according to The New York Times.
Twentieth Century Fox has decided to roll out a series of trailers featuring uncut scenes from the movie so that the 3D special effects have a better chance to shine in theaters. Life of Pi is adapted from Yann Martel's adventure novel of the same name about a boy stranded on a boat with a Bengal tiger.
The Times reports that Fox will debut the first preview beginning Friday before 3D screenings of the sci-fi film Prometheus; the studio will also partner other clips with Abraham Lincoln: Vampire Hunter (release date: June 22) and Ice Age: Continental Drift (July 13).
“This film is special and different, and so we didn’t want to give people the same-old, same-old,” said Tom Rothman, co-chairman of Fox Filmed Entertainment.
The studio will also release a conventional trailer ahead of Life of Pi's Nov. 21 release date. As far as the uncut 3D versions, Fox intends to reveal scenes in which a cargo ship filed with zoo animals sinks in the ocean.
The strategy echoes what Fox did with Avatar in 2009 by previewing a 15-minute teaser in theaters to drum up interest five months before the release of the 3D-enhanced James Cameron blockbuster.
Earlier this year, Fox had a Pi presentation at CinemaCon where the movie was very well received and left with awards-contender buzz. The studio recently announced that it had moved up the picture's opening up from Dec. 21 in order to avoid the Christmas rush of highly-anticipated releases such as Warner’s The Hobbit: An Unexpected Journey, Peter Jackson’s adaptation of the J.R.R. Tolkien book, and Universal’ musical Les Miserables.