Lifetime Orders 'America's Supernanny'
Lifetime is trying its hand at the nanny business.
The femme-skewing network has ordered eight one-hour episodes of America's Supernanny, a U.S. iteration of the popular global format. The series will center on a nanny who will criss-cross the country visiting appropriately chaotic and tantrum-filled households.
To find a stateside "supernanny," Lifetime and producer Shed Media US have launched an open casting call. They're also seeking family in need of help with their "out of control" (read: reality TV friendly) children.
“The importance of family and childcare is key to women and we are constantly looking to provide programming that involves what’s important to them,” said Lifetime president and general manager Nancy Dubuc. “This program will do just that and showcase America’s Supernanny’s approach and experience to not only entertain parents and their children, but also help them work through any problems they might have.”
The series will be produced by Shed Media US' Nick Emmerson and Stephanie Schwam alongside Lifetime's Rob Sharenow, Gena McCarthy and Jim Rapsas. Globally, Supernanny has found success in such regions as Brazil, China, Francy, Germany and Israel.