Lifetime picks up 'Rita Rocks' for full season

Orders additional seven episodes

Lifetime has given a full-season pickup to "Rita Rocks."

The network has ordered seven additional episodes of the comedy series from Media Rights Capital, bringing the first-season order to 20.

"Rita," starring Nicole Sullivan as a wife and mother who forms a garage band, premiered Oct. 20, airing as a strip for a week before moving into its regular time slot at 8:30 p.m. Tuesdays. The series, which marks Lifetime's first original comedy in 10 years, is averaging 956,000 viewers per first-run episode.

" 'Rita Rocks' was developed as a companion to Lifetime's most popular comedy, 'Reba,' and 'Rita Rocks' has either built on or held the 'Reba' audience for five of the first six original episodes," Lifetime executive vp entertainment JoAnn Alfano said. "Having a nearly 100% audience retention rate is unheard of when launching a new comedy, but 'Rita Rocks' has achieved that feat."

"Rita" also stars Richard Ruccolo, Tisha Campbell-Martin, Natalie Dreyfuss, Kelly Gould and Raviv Ullman.

Stan Zimmerman and James Berg created the show and exec produce with Jeffrey Hodes and Nastaran Dibai. Alan Padula produces.
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