Lifetime in tune with 'Rita Rocks'
Picks up comedy series starring Nicole SullivanLifetime has picked up half-hour comedy "Rita Rocks" to series.
The cable network ordered 13 episodes of the sitcom, from Media Rights Capital, for a fall premiere.
"Rita" stars Nicole Sullivan as Rita Clements, who, unfulfilled by her harried life as a married, working mom, regains her identity by re-creating her glory days as a musician in a garage band. Richard Ruccolo, Tisha Campbell-Martin, Kelly Gould and Raviv Ullman also star.
"Rita," which will air as part of a one-hour comedy block alongside off-net sitcom "Reba," marks Lifetime's first new original primetime comedy series since "Maggie" and "Oh Baby" debuted in 1998. "Maggie" ended its run in 1999, and "Baby" bowed out the following year. (Other recent comedy efforts, including "Lovespring International," aired outside of primetime.)
"Our loyal viewers are fans of our comedy programming, and we know they will think Rita rocks too," Lifetime president of entertainment Susanne Daniels said.
Stan Zimmerman and Jim Berg, Jeffrey Hodes and Nastaran Dibai are executive producers. Franco E. Bario produces.
" 'Rita Rocks' has found the perfect home at Lifetime," MRC Television president Keith Samples said.
Other original series that will air on Lifetime in the fall include new episodes of "Army Wives" and the network debut of unscripted series "Project Runway," which is relocating from Bravo.