Pret-a-Reporter

Lilly Pulitzer Online Sale Has Preppy People Losing Their Minds

Michael Stewart/Getty Images
The Lilly Pulitzer Resort 2016 presentation.

Some fans waited more than four hours in the digital queue.

Whenever there's a Lilly Pulitzer sale, you can bet there will be a massive wait online.

The brand known for its whimsical Palm Beach-inspired prints launched its "After Party Sale" Monday morning that had customers waiting for more than an hour in the digital queue. One Twitter user expressed that there were "125,000 people ahead of me in the @LillyPulitzer sale queue."

There also appeared to be some technical glitches on the website as some folks were kicked off the site — and subsequently pushed to the back of the line — when they tried adding their items in the virtual shopping cart.

 It seemed only a lucky few were able to make their purchase.

When the retailer put on a sale last summer, customers were also met with a long wait, according to Racked. Lilly Pulitzer's Target collab sold out within minutes, too.

Lilly Pulitzer, who passed away at age 81 in 2013, founded her namesake company in 1959. She never intended on becoming a designer, but while married to Pulitzer publishing heir Peter Pulitzer, the stay-at-home house wife needed something to keep her busy in Palm Beach, so she opened a juice stand. She soon realized she needed something to hide the juice stains, which eventually led to the Classic Lilly Shift. Pulitzer's old classmate, first lady Jacqueline Kennedy, famously wore one of her dresses in a Life magazine spread in 1961 and helped put her business on the map.

Decades later, fans still can't get enough of the brand's playful prints. But let's be real people, at least it's a digital queue and you're not standing in line IRL.

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