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'Limitless,' 'Lincoln Lawyer,' 'Paul' Enter Crowded Box Office Field

Bradley Cooper, Matthew McConaughey and Simon Pegg star, respectively, in the three movies, which will take on popular holdovers "Battle: Los Angeles" and "Rango."

The weekend box office could see a close battle between three new titles -- Relativity Media's Bradley Cooper starrer Limitless, Lionsgate's Matthew McConaughey legal thriller The Lincoln Lawyer and Universal's raunchy alien comedy Paul.