Lionsgate, Celestial Tiger License Over 700 Hours of TV and Movies to MediaCorp's Toggle
The new deal will allow Toggle to screen content on its Toggle Eve and Toggle Movies channels, as well as its SVOD service.
Hong Kong's Celestial Tiger Entertainment, Lionsgate’s partner in Asia, has inked a content licensing deal with MediaCorp’s Toggle digital platform in Singapore for more than 700 hours of TV series and feature films.
The deal allows the over-the-top platform Toggle to air the licensed Lionsgate series and films on its channels Toggle Eve and Toggle Movies, and include them in their subscription video-on-demand (SVOD) service.
The deal includes eight seasons of Weeds and the first five seasons of Mad Men, as well as Nail Files and Running Wilde. Hundreds of films from Lionsgate’s feature library will also be available, including American Pie, American Psycho, Dirty Dancing, Resident Evil, Resident Evil: Apocalypse and the Cube and Leprechaun franchises.
"We are very excited to be partnering with one of the region’s leading media companies to bring our fantastic slate of television series and prolific library of movies to Toggle’s growing subscriber base," said Wendy Reeds, CTE’s executive vice president content sales and distribution. "Singaporean viewers can enjoy the flexibility of watching shows like Mad Men via multiple devices on demand. We look forward to more collaboration with MediaCorp as they continue to expand Toggle’s entertainment offering."
William Lee, Toggle's senior vice president, said: "These programs will form an important part of our content portfolio for Toggle, and will allow us to continue to bring new and exciting content to our online multi-device entertainment service for our customers."
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