Lionsgate puts faith in Indelible

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Lionsgate is getting religion again.

The independent studio is set to announce Wednesday it has struck a deal with another faith-based content company, this time Indelible Creative Group, the company behind "3:16--Stories of Hope," a DVD Lionsgate distributed last month.

The three-year deal includes North American mass market distribution rights to the "Crave" franchise and children's series "Miss PattyCake," including three upcoming "Miss PattyCake" titles and nine previous ones that have already sold 500,000 copies.

Lionsgate president and COO Steve Beeks said the studio "is making a concerted effort to expand its leadership in the faith-based category."

Earlier this year, Lionsgate forged a partnership with Thomas Nelson Inc., making the publisher of Christian books the exclusive distributor of Lionsgate DVDs in the retail market.

Lionsgate has also previously acquired North American documentary DVD rights to three works based on the writings of Christian author Lee Strobel, including last month's DVD release, "The Case For Christ."

Lionsgate's other forays into faith-based films includes the upcoming theatrical release, "Church Boy," based on the true story of gospel star Kirk Franklin, and a feature adaptation of the Thomas Kinkade painting called "The Christmas Cottage."

The company also has seen success with a trio of films from writer-director-actor Tyler Perry: "Diary of a Mad Black Woman," "Madea's Family Reunion" and "Daddy's Little Girls."
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