Lionsgate, Samsung Turn 'Hunger Games: Mockingjay – Part 2' Into Virtual Reality
Fans can enter an immersive world via a Gear VR experience before the movie hits theaters on Nov. 20.
Lionsgate and Samsung Electronics have teamed up to allow fans of The Hunger Games: Mockingjay – Part 2 to enter an immersive world by donning an Oculus-powered Gear VR headset.
That's just one of several exclusive fan events unveiled Tuesday before the Hunger Games final installment has a worldwide release on Nov. 20. These include The Hunger Games Tribute Awards, to honor the best of the movie series, as voted on by fans.
Lionsgate's Summit Entertainment and Samsung earlier gave Insurgent, the second installment in the Divergent franchise, similar virtual reality treatment ahead of its March 20, 2015 release. And Lionsgate and Samsung debuted the office trailer for The Hunger Games: Mockingjay – Part 1 exclusively on the Galaxy Tab device at San Diego Comic-Con and at Best Buy locations.
The latest tie-up for Mockingjay – Part 2 will see fans from Oct. 2 get a sneak peek of a never-before-seen final trailer for the tentpole on the Galaxy Tab S2 device at Best Buy locations. And fans will also be able to experience a six-minute The Hunger Games virtual reality experience with Samsung's Gear VR headset from Oct. 9.
Lionsgate and Samsung will also stream The Hunger Games Tribute Awards from the Samsung Studio Los Angeles after they are held on Oct. 31. "We’re thrilled to continue our partnership with a consumer technology leader and innovator like Samsung to create unique ways to engage The Hunger Games fans that extend the brand beyond the screen," said Paula Kupfer, senior vp global partnerships and promotions at Lionsgate, in a statement.
Mockingjay – Part 2 will have its U.S. premiere in Los Angeles. The final Suzanne Collins adaptation stars Jennifer Lawrence, Woody Harrelson, Donald Sutherland, Liam Hemsworth, Elizabeth Banks, Julianne Moore and Philip Seymour Hoffman. The Hunger Games franchise has already grossed more than $2.3 billion at the global box office, and The Hunger Games trilogy of books has sold over 82 million copies.