'Ex List,' florist team for promo
Series' additional marketing includes Facebook pageAs part of its promotional campaign for new series "The Ex List," CBS has teamed with 1-800-Flowers.com to launch the first official "Ex Day" on Oct. 16, during which people will be encouraged to reconnect with an ex by sending him or her a special "Ex Bouquet" through the online flower delivery company.
"Ex List," which premieres Friday night, stars Elizabeth Reaser as a flower shop owner who learns from a psychic that she's already dated her future husband and sets out to find him.
Additionally, CBS has launched an "Ex List" page on Facebook that allows users to build their own Mr. Right and is sponsoring an "Ex List" branded romance horoscope widget.
" 'The Ex List' is about the ins-and-outs of life, love and dating, and our promotions are designed to reflect that," said CBS marketing executive vp Anne O'Grady. "Whether they're out on the town with a date or with pals, posting profiles online or just cruising the Web, we set out to help young women have more fun on the dating scene while growing awareness of the show."
CBS' promotional initiatives also include a customized "Ex List" Zagat Guide, listing the ideal bars and restaurants for reconnecting with an ex or meeting new people.