Liv Jacobsen of Universal Pictures International Norway Dies at 66

“Liv’s death is a tragic and heartfelt loss for us all,” said Duncan Clark, president international distribution for Universal Pictures International, and Anthony Marcoly, president of Paramount Pictures International, in a joint statement.

BERLIN -- Liv Jacobsen, general manager for Universal Pictures International’s operation in Norway, died Sunday after suffering a stroke. She was 66.

An industry veteran, Jacobsen joined UIP Norway in 1982 and was named general manager in 1988. She also took over duties for UIP Sweden from 2006 to 2012. UIP, a joint venture between Universal and Paramount, handles the theatrical distribution of select titles from the two studios in several international territories.

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Jacobsen was famous for her creative marketing efforts, once mobilizing tanks to drive down Oslo’s main thoroughfare to promote the launch of a James Bond film.

Just last month, the Norwegian International Festival in Haugesund awarded her its honorary prize in recognition of her strong support of the event over the years.

“Liv’s death is a tragic and heartfelt loss for us all,” said Duncan Clark, president international distribution for Universal Pictures International, and Anthony Marcoly, president of Paramount Pictures International, in a joint statement. “Having been with UIP at its foundation over 30 years ago, Liv was known to so many in our business both at home and far beyond the shores of her native Norway. Liv played a major role in shaping our company in the Nordics. We have lost an outstanding figure who leaves a lasting footprint on our industry.”

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