Live Nation to expand into Spain, France
EmptyIn a move that will expand its presence from five to seven major music markets worldwide, Live Nation revealed today that is has acquired Gamerco, Spain's leading concert promoter, and has also entered into an agreement to buy a majority stake of France's Jackie Lombard Productions.
The purchase of Gamerco -- along with its affiliates Iguapop, Troubleshooter and Cetisa -- brings principals Gay Mercader, Pino Saggliocco and Roberto Grima under the Live Nation umbrella. Gamerco produces more than 250 concerts per year primarily in Madrid and Barcelona. Those concerts have included performances from local and Spanish-speaking artists, as well as artists international acts like Marc Anthony, Il Divo, Luis Miguel, the Who and George Michael.
Jackie Lombard Productions, led by Jackie Lombard, produces concerts in Paris and throughout the rest of France that attract more than 250,000 concertgoers each year. The acquisition of Jackie Lombard Productions is expected to close in early 2007.
Meanwhile, Live Nation already has a presence in Holland, Italy, Germany, Canada, the United Kingdom and the United States. The live entertainment company's entrance into Spain and France will provide it with a pan-European reach in artist bookings and multi-country sponsorship transactions.