Lolla organizer eliminates ticket service fees
EmptyLollapalooza producer C3 Presents will offer tickets without at a service fee for this year's annual summer event, to be held Aug. 3-5 at Chicago's Grant Park.
The official Lollapalooza lineup won't be unveiled until April 12, but $165 "early bird" three-day passes go on sale Tuesday via Lollapalooza.com. That price increases to $195 after the "early bird" allotment sells out. Additionally, concertgoers will have the option to print tickets at home for no additional charge.
Organizers hope the print-at-home feature will lower the cost of shipping physical tickets, according to a spokesperson. In addition to Lollapalooza.com, tickets will be available through boutique ticket agency Front Gate Tickets (www.frontgatetickets.com).
Charlie Walker, a partner with Austin-based C3 Presents, said the decision to eliminate ticket service fees came from listening to fans.
"We do a pretty good job of communicating with our customers year around," Walker told Billboard. "We didn't want any add-ons; we wanted (fans) to feel like we heard and answered their complaints."
Walker added that the new no-service-charge policy will apply to all future C3 Presents-produced events, including the annual Austin City Limits Festival and a new country music festival scheduled for the fall. "It's not a groundbreaking idea," he said, "but after listening to our consumers, it seemed like the right thing to do."
In other Lollapalooza news, Pearl Jam has been confirmed as headliner of the festival's final night. The Seattle's band's Web site says this is Pearl Jam's only scheduled U.S. date of 2007.
Last year's Lollapalooza ranked No. 3 on Billboard's top 10 festival tally for 2006. The three-day fest grossed $7.8 million and saw more than 166,000 fans in attendance, according to Billboard Boxscore.
Mitchell Peters is a correspondent for Billboard.