London 2012: BBC Sport Site Continues to Set Records With Olympics

3:15 AM PDT 7/31/2012 by Georg Szalai

1
26
2
3
5
Email
Print
Comments

The U.K. broadcaster's TV coverage also continues to outdraw that for the Beijing 2008 Summer Games.

TV Ratings: London Games Continue to Outpace Beijing, '3' Premieres Low

London 2012: BBC3 Peak Olympics Audience Beats ITV1 on Sunday

•London Olympics 2012

LONDON - The BBC Sport web site set another Olympics-fueled record on Monday.

The site drew 7.2 million U.K. visitors, beating a record of 6.1 million set on Sunday, the U.K. public broadcaster said. Its global visitor figures reached 9.7 million on Monday. For Sunday, bbc.co.uk/sport had drawn 8.3 million global browsers.

The broadcaster's TV coverage also continued to outdraw the Beijing 2008 Summer Games, even though peak viewership was down from Sunday.

Monday night's swimming finals peaked at 8.8 million viewers, the BBC said. On Sunday, the audience had peaked at 10.7 million.

The BBC in 2008 drew a peak audience of 6.8 million with the closing ceremony, while the most-watched Olympics highlights show peaked with about 7.5 million viewers.

Also, a peak audience of 7.0 million watched a British duo narrowly miss out on a medal the 10 meter synchronized diving competition, and the British men's gymnastics team bronze medal performance drew a peak audience of 5.4 million.