Longtime PR Executive Joins Katz Broadcasting, Bounce Network
Jim Weiss will also work on the new Escape and Grit digital networks.
Jim Weiss has been named senior vp corporate communications for Bounce Media and Katz Broadcasting.
Weiss will oversee public relations for Bounce TV, a digital network geared toward the African American audience, along with two recently launched broadcast networks, Escape, designed for women viewers, and Grit, aimed at men, as well as Katz Broadcasting.
"Jim has played critical roles in helping more than a dozen popular television networks launch, grow and become successful," said Jonathan Katz, president and CEO of Katz and COO of Bounce. "He has been instrumental in helping Bounce TV become one of the television industry's most recent success stories. His breadth of network PR experience and industry savvy is extremely rare and we are thankful to have him as we continue to grow Bounce while launching Escape and Grit."
Bounce TV, launched in 2011, airs in the digital space on terrestrial television stations — which makes it a digital network — and offers movies, sporting events, documentaries, faith-based programs and more. The founders include Martin Luther King III and Andrew Young. It reaches over 70 percent of U.S. TV homes.
Escape and Grit both began airing this summer.
Weiss was most recently vp communications and public relations for CSE (sports and entertainment marketing) and previously was at Turner Broadcasting.