Los Angeles Rams Collaborate With Laugh Factory

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The Laugh Factory will supply content to be displayed game days on the three video boards at the L.A. Memorial Coliseum.

Rams fans will have more to laugh at this season — hopefully not involving the play on field.

The NFL team that moved to Los Angeles in 2016 and posted a disappointing record of 4-12 said Tuesday it struck a deal with the Laugh Factory, which will supply content to be displayed game days on the three video boards at the L.A. Memorial Coliseum this season.

The content will be Rams- and football-themed and feature former and current players, and the video will also be available online, including at TheRams.com.

AT&T, already a Rams partner, will sponsor the content, and season-ticket holders will be able to use game tickets to get free admission into some of the seven Laugh Factory comedy clubs.

Laugh Factory CEO Dan Raskov called the partnership "groundbreaking."

The collaboration will debut at the beginning of the upcoming NFL season, which kicks off Thursday, Sept. 7, on NBC when the New England Patriots host the Kansas City Chiefs. The Rams season kicks off at the Coliseum on Sunday, Sept. 10, with a game against the Indianapolis Colts that CBS will carry.

"As we continue to deepen our connection with Angelenos across this region, we are looking forward to working with this L.A. icon and global brand," said Rams vp of strategy Dan August.

The Rams are playing their 80th season this year but their 50th in Los Angeles, as they were elsewhere from 1995-2015. This year, they'll have local competition from the newly minted L.A. Chargers, who spent their first season in L.A. in 1960 before heading south to San Diego in 1961 and are now back where they came from.

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