Louis C.K. to Headline Live Nation and Just For Laughs' JFL42 Fest in Toronto
The smartphone driven event will see pass-holders use a mobile reservation and check-in system to determine the size and frequency of acts.
TORONTO - Live Nation Entertainment probably knew Louis C.K.’s upcoming Toronto standup gigs will sell out.
So, in a scheduling twist, the U.S. concert promoter teamed up with Montreal’s Just For Laughs comedy festival to produce JFL42, a smartphone-driven Toronto festival to be anchored by the star of FX's Louie sitcom.
During the eight-day interactive event, festival pass-holders will receive a reserved seat for one of the comedian's four Toronto concerts on Sept. 27 and 28.
They can then use a mobile reservation and check-in system to determine the size and frequency of another 41 events, including stand-up shows, a comedy podcast, a film screening, a poetic reading, a book signing or a dance party.
Based on demand from pass-holders for each event, Live Nation and Just For Laughs will decide whether to add shows, or move them to bigger Toronto venues.
The smartphone-based pass will enable users to connect in real time with fellow festivalgoers, performers and organizers.
And JFL42 will use live streaming, tweeting and frequent updates to help drive demand for shows, and build buzz for the interactive festival concept worldwide.
The inaugural JFL42 festival in Toronto is set to run from Sept. 21 to 28.