'Love' premiere highlights SXSW's kickoff

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John Hamburg's "I Love You, Man" opened the South by Southwest Film Festival in Austin on Friday, a week ahead of its national theatrical rollout. The comedy, starring Paul Rudd and Jason Segel, played to a packed house at the Paramount Theatre, one of 54 world premieres set to play around town before the fest wraps Tuesday.

"It's such a cool movie town, and it feels like a really cool vibe to debut our film here," Hamburg said.

Saturday saw the premieres of two films that couldn't be more different: Duncan Jones' sci-fi thriller "Moon," starring Sam Rockwell, and Michael Stephenson's documentary "Best Worst Movie." Both were part of the Spotlight Premieres section, but while "Moon" is a Sundance holdover acclaimed for its story, "Best Worst" is a doc about the straight-to-cable horror film "Troll 2" and the cult fan base it has inspired.

The festival will premiere Jody Hill's Seth Rogen starrer "Observe and Report" today.

In acquisition news, boutique distributors have picked up a pair of docs playing here.

Lorber HT Digital has acquired "Intangible Assets #82," an investigation into a drummer's quest to find his South Korean muse. Meanwhile, Canadian producer EyeSteel Film and the National Film Board will distribute "RiP: A Remix Manifesto," about copyright issues.

Steven Zeitchik in New York contributed to this report.
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