LoveFilm Buys U.K. Streaming Rights for Warner's Animated Superhero Shows
The Amazon-owned company further expands its kids offerings with such library shows as "Batman: The Animated Series" and "Thundercats."
LONDON – Amazon.com's LoveFilm streaming video service on Wednesday unveiled a content deal with Time Warner's Warner Bros. International Television Distribution covering hundreds of hours of animated superhero shows from the company's library.
Financial details weren't disclosed.
The Netflix competitor said the deal includes Batman: The Animated Series, Batman: The Brave And The Bold, Superman: The Animated Series, Justice League, Young Justice and Thundercats, both in its original 1980s version and the 2011 update.
LoveFilm previously also struck a deal for Warner live-action library content.
The latest agreement further expands LoveFilm's kids offering, which already includes content from the likes of Walt Disney, Marvel, NBCUniversal, Saban and Aardman.
"The arrival of Warner Bros. animated content onto the service means that our offering for younger viewers is stronger and more exciting than ever before," said Chris Bird, director of content strategy at LoveFilm. "We already have a huge range of fantastic films and TV series for junior members to watch across a variety of devices, and we believe that this latest addition cements our position as the market-leading service for families."
Jeffrey Schlesinger, president of Warner Bros. Worldwide Television Distribution, said: "We are pleased to have found a new home for some of our most popular animated series...We are certain that subscribers, both kids as well as animation enthusiasts of all ages, will love having on demand access to these terrific series."