LoveFilm Inks Streaming Deal With ABC TV

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LONDON - Amazon-owned LoveFilm is launching ABC TV On Demand to the U.K. from the end of next month, the company said Monday.

The subscription video-on-demand service will offer streamed access to ABC's extensive library of series drama including Grey's Anatomy, Desperate Housewives, Happy Endings and Brothers & Sisters.

Shows will be run in full seasons after their first window on British free or pay TV.

The deal is the latest struck by LoveFilm as it seeks to boost its content offering ahead of the battle with Netflix U.K. here, which is also determined to grab market-share. LoveFilm recently struck content deals with Sony, Warner Bros., Entertainment One and StudioCanal.