Lucasfilm, JibJab team for 'Star Wars' retelling
Fans can personalize the two-minute feature with content
NEW YORK -- Lucasfilm has partnered with online media firm JibJab to celebrate the 30th anniversary of "The Empire Strikes Back" with a playful two-minute retelling of the "Star Wars" film that fans can personalize.
Using JibJab's Starring You technology, which allows users to upload photos, they can insert themselves or friends into the clips and share them digitally.
Financial terms of the arrangement were not disclosed.
"What better way to celebrate 'Empire's' 30th anniversary than to allow fans to become part of the story," said Bill Gannon, director of digital media at Lucasfilm. "JibJab's inventive technology allows us to experience 'Star Wars' in an all-new way."
Said JibJab co-founder Gregg Spiridellis: " 'Star Wars' Starring You is a perfect example of the kinds of amazing, special experiences we're working hard to bring our members."
JibJab was founded in 1999 by brothers Evan and Gregg Spiridellis.
The site charges $12 a year for unlimited access to e-cards and personalized videos and pictures. The use of the "Empire" Starring You feature is free. Use of the feature for retellings of other "Star Wars" movies is only available to subscribers.
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