Lucy Gordon boards Gainsbourg pic

Film is UPIS' first French-language project

LONDON -- British actress Lucy Gordon has joined the cast of the Universal Pictures International Studios-backed French-language movie about iconoclast Serge Gainsbourg's rise to fame.

Gordon, who most recently appeared in "Spider-Man 3," will play Jane Birkin in the project, which has a tentative title "Vie Heroique" (Heroic Life).

The project marks Universal Pictures International Studios' first French-language project and is scheduled to shoot in France and England beginning in January. French co-production and finance label Studio 37 partners on the movie, which marks the directorial debut of French graphic artist Joann Sfar.

The film also stars Eric Elmosnino as Gainsbourg, Laetitia Casta as Brigitte Bardot and Mylene Jampanoi as Bambou.

It traces Gainsbourg's life from a young boy in 1940s occupied Paris and his subsequent transformation into a world-renowned poet, songwriter and singer.

Sfar's movie is produced by Marc du Pontavice and Didier Lupfer of One World Films from Sfar's own script.

UPI holds French theatrical and home video rights to the project and will release "Gainsbourg" in French theaters in 2010. Studio 37 holds the international sales rights, which will be run by Kinology. The co-production is being overseen by Dumas and Clare Wise, senior vp international production at UPIS.

Gordon is repped by One Entertainment in New York.
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