Lulla to lead Turner-Miditech venture

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NEW DELHI -- Turner International's recently announced equal-broadcasting joint venture with New Delhi-based programming house Miditech and holding company Alva Brothers, has appointed Sunil Lulla to spearhead the project, Miditech said Monday.

Lulla, who is currently CEO of Mumbai-based Times Global Broadcasting, a joint venture between Reuters Television and Indian media group Bennet Coleman, has been appointed a director on the board of Alva Brothers, Miditech Private Ltd. and the upcoming general entertainment broadcasting venture with Turner International. After he completes his existing contract, Lulla will join Alva Brothers and its subsidiaries as group CEO on March 1.

Turner and Miditech are planning to launch a Hindi general entertainment channel later this year in a segment where new entrants include NDTV Imagine. NDTV is promoted by New Delhi Television, in which NBC Universal recently acquired a 26% stake. Similarly, the Viacom18 joint also is planning to enter this market.

"We welcome Sunil to the family as we are united in our common vision of distinctive content that creates economic value," Alva Brothers founder and chairman Nikhil Alva said. "His significant expertise in building both businesses and brands in the media space will help us realise this shared vision."

Added Lulla: "Over the next 3-4 years, we would have a spectrum of businesses which are across different content formats, which are independent viable businesses, and would serve the content needs of different audiences."

Lulla's earlier stints included spearheading MTV India and Sony Entertainment Television, where he launched "Indian Idol" among other formats.
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