Lumina Films changes name to Salt Co.
EmptyLONDON -- Movie sales, production and finance banner Lumina Films is changing its name to the Salt Co. and repositioning itself to concentrate on a more diverse slate of projects.
Previously known for its activities with Latin American projects, Lumina's new look and name aims to "better reflect the full range of services that the company is able to offer the international filmmaking community."
Salt, part of the International Film Collective group of companies, is headed by Lumina's Samantha Horley as managing director, with Horley's biz partners Robert Bevan and Cyril Megret continuing as directors.
"The re-positioning will help us to build on our international credentials as a U.K.-based sales operation whilst bringing into focus the packaging and financing services that we are able to offer: the extra flavor we can add," Horley said.
Horley told The Hollywood Reporter that Salt's ambitions lie in focusing on putting together packages, financing and sales plans for projects that "are honest and realistic."
"We have good relationships with U.S. hedge funds, equity players and investors and we want to offer a place for filmmakers to come for minimum guarantees that are at a realistic level," she said.
Horley added that the company will look to get involved in projects at as early a stage as possible.
Horley and company recently put together Rebecca Miller's "The Private Lives of Pippa Lee" with a cast including Robin Wright Penn, Keanu Reeves, Winona Ryder, Monica Bellucci, Julianne Moore, Maria Bello and Alan Arkin.
The trio holds this project up as being an example of the type of project Salt will want to have on its slate.