'Madagascar' sequel tops video sales chart

More than half of sales from premium-priced product

The DreamWorks sequel "Madagascar: Escape 2 Africa" easily captured the top spot on the national home video sales chart the week ending Feb. 8.

According to distributor Paramount Home Entertainment. more than half the sales volume came from premium-priced product: the collector's edition, the "Move It! Move It!" two-pack and the Blu-ray disc.

Sales were so strong that the title, in its first week in stores, sold more copies than any other home video release this year.

Walt Disney Studios' "Space Buddies," the latest direct-to-video entry in the "Air Bud" franchise of golden-labs-getting-into-mischief, debuted at No. 2 on the Nielsen VideoScan First Alert sales chart, moving about half as many units as "Madagascar" in its various configurations.

On Home Media Magazine's video rental chart for the week, high purchase demand kept "Madagascar" from the top spot, with the Sony Pictures thriller "Lakeview Terrace" remaining at No. 1 for the second consecutive week.

Still, "Madagascar" made a respectable showing in rental stores nonetheless, debuting as the week's No. 2 renter and generating about 92% the rental activity as "Lakeview Terrace."

The 20th Century Fox drama "The Secret Life of Bees" debuted at No. 3 on both charts, with "Zack and Miri Make a Porno," the latest from the Weinstein Co. and distributor Genius Products, bowing at No. 4 on the sales chart and No. 5 on the rental chart, just behind holdover "Max Payne," from 20th Century Fox.

"Madagascar," which grossed $179.6 million in theaters, also topped the Nielsen VideoScan Blu-ray disc sales chart its first week in stores, with "Zack and Miri" finishing at No. 2, with 64% as many copies selling to consumers.
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