MADE L.A.: 7 Things We Learned About Sustainable Fashion and Beauty
The event showcases that fashionable ways to be eco-conscious can include everything from upcycling to, yes, knowing where your skins came from (don't freak out, vegans).
MADE kicked off its very first L.A. fashion series on Friday with creative director Jeremy Scott for Moschino. In addition to the runway shows, the two day-event (June 10-11) features live music, DJ programming, art installations and over 30 pop-up shops.
Among the pop-ups is Fusion Labs, a collaboration between MADE and Ford bringing together fashion, design and sustainability. The Hollywood Reporter chatted with designers and owners to learn what they are doing to be eco-conscious and sustainable. (Vegans may not approve, however.)
1. 69 Keeps Everything Local to L.A
“Everyone that we work with is [in] downtown L.A.,” said Maegin Straci, the production and textiles manager of denim line 69. “Of course it is always cheaper to work overseas, but it is also a lot more environmentally friendly to work locally,” she said. Shipping leaves a much larger footprint because of freight cost, packaging and gasoline, she explained to THR.
2. Sun Potion Sources Ingredients From a Women’s Collective in Ghana
Sun Potion owner and founder Scott Linde told THR that the Shea butter in his collection is sourced from the nonprofit Wildize Foundation. “Initially [Wildize] was a nature conservancy, and then they very quickly started bridging over to doing more social things, like providing clean water and building schools,” he said.
3. Emerging Designers Tend to Upcycle Clothing
MADE managing director Barnett Zitron explained that young, new or small companies are naturally sustainable because it’s better for business. For instance, it’s less expensive for a denim company to upcycle materials than start from new, he explained.
4. Road to Awe (RTA) Works With Humane and Non-Polluting Supply Chains
“A lot of people look to cut corners, and get cheaper prices, and do whatever — there’s no regard for the way things are produced, how much chemicals are released in an environment, how they kill animals to use their skins,” explained RtA (Road to Awe) co-owner and co-designer David Rimokh. “We make sure we know exactly who we’re working with. We always ask, ‘where do you get your skins from?’ and ‘is it humanely procured?’” Rimokh takes the same precaution with the washhouses RtA works with, which are all within 10 miles of their Downtown L.A. office.
5. Moseart Makes Fashion That Lasts
Singer and Belgian clothing label owner Paul Van Haver (Stromae) wore the same shirt — designed by his wife Coralie Barbier — for over 200 shows. “It stayed the same,” he told us, which is what inspired their unisex, limited quantities-made brand.
6. Ford Fusion Bridges Sustainable Fashion With Design
The motor vehicle brand, and sponsor of “The Stores” at MADE L.A., used upcycled denim scraps as sound insulation in the interiors of their Ford Fusion model.
7. Mister Freedom Upcycles Vintage Clothing Into New Designs
Menswear line Mister Freedom created 1930s-inspired shirts from vintage-recycled fabric they found in a California warehouse about 10 years ago, explained Tom Pogue. The team ironed out 1,500 individual scraps of three yards of fabric to make the limited collection.