Madrid mayor heralds new channel

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MADRID -- Flanked by Madrid's top governmental, financial and commercial brass, Madrid mayor Alberto Ruiz-Gallardon on Monday unveiled the city's digital terrestrial television channel in a high-profile event, signaling the municipal government's strong support of the initiative.

EsmadridTV will run 24 hours a day, seven days a week and offer at least 32 hours of original programming.

Programming offered in Spanish and English, which will focus on Madrid, will be divided into categories of style, nightlife, recreation, art, horizons, shopping, economics, education, nature, gastronomy, tradition and history.

A large screen has been installed in Madrid's cultural and commercial square Callao to air the channel, which also will be available via the Internet.
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