Magnolia distributing 'In Bloom'


TORONTO -- One of the two most anticipated films going into the Toronto fest, 2929 Productions' "In Bloom" starring Uma Thurman, Evan Rachel Wood and Eva Amurri, will be self-distributed by Wagner/Cuban Companies' Magnolia Pictures in the U.S. TVA Films paid under $1 million for Canadian rights.

Vadim Perelman's $12 million-range drama about the survivor of a high school shooting premiered Saturday night to mixed reaction and walkouts that had little or nothing to do with the film. Buyers were heading to the other most anticipated film of the fest, Alan Ball's "Nothing is Private," which drew extreme reactions and ultimately $1.25 million from Warner Independent Pictures and Red Envelope Entertainment on Tuesday. Neither film raised heated bidding wars, mirroring generally slow Toronto sales.

In Perelman's follow-up to the Oscar-nominated "House of Sand and Fog," a Columbine-style shooting survivor (Thurman) flashes back to the event on its 15 th anniversary and the experiences of her younger self (Wood) and her friend (Amurri).

There was some tentative interest from Lionsgate, but ultimately 2929 chose to distribute "Bloom" through Magnolia in what may be the distributor's biggest-budget release to date.

"Bloom" has been acquired by more than a dozen other territories, including Benelux (MS Trading/Paradiso), Canada (TVA Films), Eastern Europe (MGN/Paradise), Israel (United King), France (Metropolitan), Greece (Odeon), Indonesia (PT Amero), Italy (Media Film), Japan (Desperado), Korea (Pan Cinema), Middle East (ECS), Portugal (Lusomundo), Spain (Manga), Thailand (Jbic), and Turkey (Aqua Group). 2929 International is handling international sales.

Emil Stern's "Bloom" script was adapted from Laura Kasischke's novel "The Life Before Her Eyes." The film was produced by Perelman, Aimee Peyronnet and Anthony Katagas, executive produced by 2929's Todd Wagner, Mark Cuban and Marc Butan, and co-produced by Chase Bailey, Couper Samuelson, Mike Upton and Ian McGloin.
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