Maker Studios Gets Into Blooper Business With Jukin Media
The two digital-media firms will co-produce shows using Jukin's viral-video clip library.
Maker Studios is joining forces with viral-video clip house Jukin Media to bring more bloopers to the Web.
The companies announced Thursday that Maker will now collaborate with Jukin to manage and monetize its YouTube channels and videos. The Culver City media firm -- which recently sold to Disney -- will also develop and launch a website for Jukin's FailArmy brand.
"Maker clearly has the best expertise and collection of resources for helping us grow our business and brands both on and off YouTube," said Jukin CEO Jonathan Skogmo. "This was an obvious alliance for us, and we’re very excited to get started."
Jukin's primary business is the licensing and distribution of blooper videos that have the potential to go viral. But the Culver City company also operates a YouTube network with more than 30 channels, including FailyArmy, that generate more than 400 million monthly views.
Maker and Jukin will also partner to co-produce original shows for digital and television featuring video clips from Jukin's library starring Maker talent.
"Our goal is to bring the best content to our audience on a global scale, and Jukin Media boasts one of the most viral and compelling video libraries in the world," said Maker's chief audience officer Chris Williams. "The FailArmy brand has a massive footprint, and we look forward to working with the Jukin team to create exciting new content and platforms to deliver it to an even broader audience."
Jukin earlier this month revealed to THR that it is working with Ryan Seacrest Productions to help source and license clips for its summer game-show Webheads on Nickelodeon.