Making Way for Google and Amazon

6:00 AM PST 06/05/2012 by Alex Ben Block

New media behemoths are as important as Paramount at the fourth annual Produced By conference.

There will be plenty of the expected big names taking part: Director Christopher Nolan and producer Emma Thomas will talk about The Dark Knight Rises, and producer Nina Jacobson will discuss the success of The Hunger Games.

But this year's fourth annual Produced By conference, presented by the Producers Guild of America, also is making room for speakers from new media platforms such as YouTube, Amazon and Facebook that often draw viewers away from traditional media.

"All of them have to have content," explains producer Hawk Koch, co-president of the PGA. "What the producer does is provide the content. These are people who are interacting all the time with our producers." It doesn't matter if producers sell their content to Google or Paramount. "All is equal," he declares.

Adds The Lincoln Lawyer producer Gary Lucchesi, co-chair of the conference: "Google owns YouTube, which is spending hundreds of millions of dollars creating original content. It's not television as we have known it, but they are spending money, so producers are aware of them. You have a world where technology has changed the marketplace."

With digital technology transforming production, the latest tech also will share the spotlight at the conference with producers' more traditional concerns such as programming, marketing, finance and environmental issues.

One program, for example, will screen samples of day and night scenes shot with five different digital cameras and a film camera, followed by a presentation on "workflow" -- the process of turning images into usable scenes for movies or TV. "We're not looking to see who is best or worst," says Koch, "because everybody has their own taste. What we are trying to show our audience is how one camera may be better on the set and another might be quicker in workflow."

The camera test will be presented in association with the American Society of Cinematographers, the Academy of Motion Picture Arts and Sciences and several studios. It's part of the Academy's ACES program, which since 2004 has worked toward creating a single global standard for digital imaging. "If we can standardize," says Koch, "everybody is going to save money and time."

Notes Lucchesi: "This conference is so important because we are seeing technology impacting how one views entertainment. Content creators are certainly going to continue creating content, but how it is viewed on our films and television shows is going to change. You have to be at the forefront of it."

Produced By Conference
WHEN: June 8-10
WHERE: Sony Studios, Culver City

♦♦♦♦♦

DON'T MISS PANELS:

  • The Million-Channel Universe: Doug De Luca, co-executive producer of Jimmy Kimmel Live!, will be among those answering the question of how to create a sustainable business in the YouTube age
  • Game Changers: What makes a game-changing film? Producers Cean Chaffin, Michael De Luca, Mark Johnson, Doug Wick and Michael Shamberg discuss
  • New Realities in TV: THR's Lacey Rose moderates a panel that includes unscripted execs Charlie Corwin, Eden Gaha, Adam Sher and Chris Coelen and Twitter's Andrew Adashek
comments powered by Disqus