Manfredi upped in NBC Uni sales

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Frances Manfredi has been promoted to executive vp and general sales manager for cable and nontheatrical sales at NBC Universal's domestic distribution unit.

Manfredi, who had been senior vp cable sales since 2005, will continue to oversee all cable, airline and nontheatrical sales for NBC Universal Domestic Television Distribution. In her previous role, she licensed many NBC primetime series to cable networks — including the recent off-net sales of "The Office," "Heroes" and "Law & Order: Criminal Intent" — as well as several Universal movie packages.

Manfredi, who is based in New York, joined NBC in 2001, serving as senior vp cable sales at NBC Enterprises before segueing into a role at the domestic distribution division. She will continue to report to division president Barry Wallach.

For her part, Manfredi said she wants to orchestrate "supercreative" deals, including exploring new opportunities in digital media.

"I am truly excited by the future prospects for domestic distribution," Manfredi said. "New-media platforms are emerging in almost all of our deals and dovetailing nicely with traditional distribution strategy."

Before joining NBC, Manfredi worked at CBS, which she joined in 1990.
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