Maple Pics feels 'Young'
Marketing will play off controversyCanadian movie distributor Maple Pictures on Monday said it has picked up the domestic rights to Martin Gero's feature film debut "Young People Fucking," and plans a June 13 theatrical release on 25-30 screens.
The romantic comedy — which has benefited from the current debate over proposed tax credit changes for "offensive" material — was initially to be released April 18 by Christal Films. But Brad Pelman, co-president of Toronto-based Maple Pictures, said that producer Steven Hoban exercised an option to take the film back from Christal.
ThinkFilm holds U.S. rights to Gero's feature which, despite an absence of onscreen sex, has garnered widespread attention for its graphic title.
Ottawa's Conservative party introduced Bill C-10, which would deny taxpayer subsidies for movies deemed offense, after Prime Minister Stephen Harper reportedly objected to public funds being used in the production of Gero's film.
Pelman said that the marketing campaign for the release of "Young" will strike a balance between allusions to Bill C-10 and attempts to simply sell it as an entertaining romantic comedy.