Marci Cooperstein Upped to VP Programming, Development at ABC Family

10:32 AM PST 04/22/2013 by Lesley Goldberg

She'll focus on developing new original drama and comedies for the cable network.

ABC Family has promoted Marci Cooperstein to vp programming and development, the cable network announced Monday.

After developing The Secret Life of the American Teenager -- which ranks as   ABC Family's No. 1 comedy -- as well as Switched at Birth and Dancing Fools and Baby Daddy, Cooperstein will now focus on the identification and development of new original comedies and dramas. In her new role, she also will have oversight of the network's hourlong dramas including upcoming freshman entry Twisted.

“Marci has a proven ability to develop shows that connect with millennials and further our brand. She is a gifted leader with great passion, a creative edge and an exceptional eye for talent,” said Kate Juergens, exec vp original programming and development, and to whom she will report.

Cooperstein, who was among The Hollywood Reporter's Next Generation class of 2011, most recently was exec director of programming and development.

The promotion marks Juergens' latest move as ABC Family prepares to launch five new series and three new movies alongside four returning series. Juergens' team includes Brooke Bowman, senior vp programming and development; Cooperstein; Robert Prinz, director programming and development; Elizabeth Boykewich, vp casting; Sandy Varo Jarrell who oversees unscripted programming; and Jennifer Gerstenblatt, director of current programming.

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