Pret-a-Reporter

Marilyn Monroe Is the Face of Max Factor

Courtesy of Max Factor

The late film star still remains a beauty icon

It's been more than 50 years since Marilyn Monroe's death, but there's no doubt the famed actress' signature beauty is still recognized around the globe. So much so that Max Factor has announced Monroe as the new global ambassador for its latest ads, celebrating the makeup label's 80th anniversary.

The late starlet was a longtime client of founder Max Factor's son Max Factor Jr. in the '40s, when she was known as Norma Jeane Mortenson. According to the beauty brand's post on its Facebook page, Max Factor credits its makeup with helping transform the innocent-looking young lady into the sex symbol she's known as today ("From Norma Jeane to Marilyn Monroe – Created by Max Factor," reads the campaign's tagline).

"Marilyn made the sultry red lip, creamy skin and dramatically lined eyes the most famous beauty look of the Forties and it's a look that continues to dominate the beauty and fashion industry," said Pat McGrath, Max Factor's global creative design director. "It is the ultimate look that defines glamour — nothing else compares."

Given that Max Factor seems to favor past beauty icons (the brand's former face, Gwyneth Paltrow, channeled Audrey Hepburn and Farrah Fawcett for her campaign), it comes as no surprise that the company would choose the blond bombshell as its new face.

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