New Media vs. Hollywood Paychecks: How They Stack Up
This story first appeared in the June 21 issue of The Hollywood Reporter magazine.
Yahoo's Marissa Mayer might be the best-earning new-media CEO, with more than $36.6 million in overall compensation in 2012, according to a new SNL Kagan survey. But she's still behind top execs at traditional media companies.
CBS Corp. CEO Leslie Moonves' $62.2 million, Discovery CEO David Zaslav's $49.9 million and Disney CEO Robert Iger's $40.2 million bested her salary in 2012. Overall, the average pay for the top 25 new-media CEOs in 2012 was about $9.3 million, says SNL Kagan. Not bad, but top execs at the seven media congloms including Viacom, News Corp., Time Warner and NBCUniversal all make more than $25 million.
The key difference is the pay structure. New-media honchos make nearly nothing in cash bonuses and very little in nonequity incentives, deriving a large part of their compensation in stock and options. And unlike Hollywood's top execs, some of the top digital execs -- Facebook's Mark Zuckerberg and Google's Larry Page -- didn't even make the top 10.