Mark Wahlberg and Sean Combs Announce Launch of Performance Water
The actor and music mogul are partnering on AQUAhydrate, an electrolyte-enhanced water.
Marky Mark and Puff Daddy have come a long way.
Mark Wahlberg and Sean Combs (aka Diddy) announced Wednesday a joint venture with Southern California-based fitness and wellness water brand, AQUAhydrate.
"You guys thought we were going to rap today," joked Wahlberg at the press conference. But alas, there was no rapping from either of the stars-turned-entrepreneurs. Instead, the duo explained how they both became a part of AQUAhydrate, a high performance water containing electrolytes and a higher pH level.
Wahlberg says he discovered the water while training for The Fighter, and began carrying it around with him everywhere. He ran into Combs at a fight event, and Combs asked about the water. They then began to work on a business plan for the product, and brought on Ron Burkle as an investor. Combs and Wahlberg will both oversee business strategy for the product along with CEO John Cochran, formerly President of Fiji Water.
"When I tasted this water, I fell in love with this water. It was that simple," said Combs. "I really do not like the taste of the majority of waters that are on the market. I am just looking for something that makes me feel good and tastes good."
The product, already in some stores across the U.S., will be available in Safeway, Kroger and GNC. Combs and Wahlberg said that promotion will be "grassroots" first, but they are both open to appearing in ads for the product. Wahlberg added that after the "Calvin Klein thing" (when Wahlberg was an underwear model for the brand in the '90s), he's been very careful about what he lends his face out too, but that he would do it for this product.
Wahlberg and Combs have been friends for years, both beginning their careers in music, with Wahlberg fronting the group Marky Mark and the Funky Bunch and Combs -- known then as Puff Daddy -- establishing Bad Boy Records and releasing a series of hit hip-hop albums.
Since then, Wahlberg has had a successful film career -- recently starring in Broken City -- and also executive produced TV series including HBO's Entourage and Boardwalk Empire. Combs has won three Grammy Awards, made appearances in films (Get Him to the Greek) and TV (CSI: Miami), and become an entrepreneur with investments in clothing lines, fragrances, restaurants and vodka.
Wahlberg mentioned that he has hopes to also work with Combs on a film project in the near future. A reporter asked if they had plans to appear in the upcoming Entourage film together.
"We haven't gotten the OK from Sean yet, but it's been my baby so if they want me there, I'd be there," said Wahlberg.
"I would love to," said Combs. "But one of the things that's very important to say is that we don't abuse our relationship. Chemistry is very important in a relationship. This man inspires me to be a better person."