Mars Distribution Calls 'Poliss' for Re-Release in French Theaters
Mars hopes the re-release will follow in "The Artist"'s steps and push the film’s box office ahead of the 37th Annual Cesar Awards Feb. 24.
PARIS - French distributor Mars is hoping Maiwenn’s Poliss will arrest even more filmgoers when the film is re-released in Gallic theaters on Wednesday ahead of next Friday’s Cesar Awards ceremony.
Poliss won the Jury Prize at May’s Festival de Cannes and dominated this year’s Cesar Awards nominations with 13 noms. Mars will re-release the film in 120 theaters throughout France. Poliss was originally released in the territory in October and sold 2.35 million tickets. Maiwenn was awarded Le Film Francais’ top prize the Personality of the Year at a swank ceremony in Paris on Tuesday night.
This year’s Cesar Awards appear to be breathing life into the top nominees and giving them a second chance to attract audiences in their home country. Following the film’s success during Hollywood’s awards season, Warner Bros. re-released Michel Hazanavicius’ The Artist in 300 theaters across France earlier this year. Buzz from the Golden Globes through last weekend’s BAFTAs proved positive for the little French film that could that sold 156,000 more tickets for a total of more than 1.8 million in the territory.
The 37th annual Cesar Awards will be held at Paris’ Chatelet Theater on Friday, Feb. 24.