'Martha Stewart' reruns on Fine Living
Martha Stewart Living Omnimedia Inc. said Tuesday that it has inked a licensing deal with Scripps-owned Fine Living TV Network to air reruns of syndicated daytime program "The Martha Stewart Show."
Starting Monday, the "how-to" series, which is heading into its third season, will air in primetime on Fine Living each night at 8 p.m. ET and 9 p.m. PT. The series will air on a one-day delay from the original syndicated broadcast.
The network is planning to air an "evergreen" show Monday, with new episodes airing beginning Sept. 11.
"We are very excited to bring Martha Stewart to primetime," Fine Living GM Chad Youngblood said. "Martha's undeniable expertise, taste and style makes her show a perfect match for Fine Living."
Added MSLO president of broadcasting Sheraton Kalouria: "Fine Living is the perfect partner for this program -- a network committed to providing viewers with an avenue to obtain useful and dependable information."
Said Stewart: "I am delighted that this new partnership extends even further our current business relationship with the Scripps family. ... It is fantastic to have a second home for 'The Martha Stewart Show,' a program which empowers viewers with new and inspiring ideas and creative projects that will make a difference in their daily lives."
The news follows on the heels of the MSLO broadcasting division's recently announced distribution deal with DIY Network, another Scripps-owned cable channel, to air a new half-hour, best-of compilation series titled "Martha Stewart Crafts." The daytime show premieres on Thanksgiving Day (Nov. 22).
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