Marvel to increase Russian presence

Seeking local partner to promote four films

MOSCOW -- Marvel Entertainment plans to step up its presence in Russia and the other CIS states.

Sandrine de Raspide, an executive vp at Marvel Entertainment International, on Monday told local business paper RBC Daily that the company is looking for a partner in Russia that will help it promote four upcoming movies. The company also is in negotiations with Russian TV channels about broadcasting animated series produced by Marvel Entertainment.

"Russia is a market that is demonstrating dynamic growth, and this is a key territory for us," de Raspide said in an interview.

She added that she expects negotiations with prospective Russian partners to be complete by the end of the first quarter of 2009.
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