Marvel sets duo for world domination
EmptyMarvel Entertainment has formed an international advisory board to focus on expansion opportunities in such key growth markets as India and China.
Initial members are Peter Yip, exec vice chairman and CEO of the CDC Corp., who provides expertise on China, and Bollywood producer Manmohan Shetty, former chairman of Adlabs Films Ltd., who provides knowledge about India.
Chaired by Marvel board member James Halpin, the group will use Simon Philips, president of worldwide consumer products, as the primary company liaison.
"The success of our feature films and other entertainment media in many international markets over the past several years has created increasing consumer awareness of, and appreciation for, our iconic brands," Philips said. (partialdiff)