Marvel taps Rollman as ani chief

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Marvel Entertainment has promoted Eric Rollman to the newly created position of president of Marvel Animation.

Rollman, who was executive vp home entertainment and TV production at Marvel Studios, will oversee Marvel's animation slate as well as partnerships with key broadcasters and home entertainment studios. He reports to Simon Philips, president of Marvel Entertainment International.

"Animation is a major priority for the company and affords us a huge opportunity both to expand the presence of some of our top superhero franchises and to present a powerful platform to introduce additional characters from our renowned library in a compelling fashion," Philips said. "(Rollman's) depth of experience will continue to be relied upon heavily as we look to further expand our animation slate and build additional broadcast and home entertainment partnerships."

Rollman joined Marvel in 2004 to support the company's agreement with Lionsgate to develop, produce and distribute made-for-DVD animated features based on Marvel characters. He has since led all aspects of the commitment to original home entertainment programming, including development and production.

In television, Rollman is overseeing the "Iron Man: Armored Adventures" and "Wolverine and the X-Men" animated series and forged a deal with Nickelodeon to have both air on the Nicktoons Network. Both will premiere in early 2009.

Rollman spent more than 15 years at Saban Entertainment/ Fox Family Worldwide, ending his tenure as president of Fox Family Prods. with its sale to ABC/Disney in 2001.
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