Marvel, 'Transformers' Toys Boost Hasbro Earnings

Courtesy of Paramount Pictures

The boys category "was the key driver in the quarter," says one analyst

Hasbro on Monday reported improved third-quarter financials driven by strong sales of Marvel, Transformers and Star Wars toys.

The toy giant said boys category revenue increased 22 percent to $478.5 million in the third quarter "behind growth in Nerf, Transformers, Marvel and Star Wars products.‎"

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Transformers toy sales were helped by the theatrical release of Transformers: Age of Extinction earlier this year. Marvel toys included product related to the summer releases of Captain America: The Winter Soldier and Guardians of the Galaxy.

Total company revenue for the quarter rose 7 percent to $1.47 billion. Adjusted net earnings increased 9 percent to $187.8 million, said Hasbro, led by CEO Brian Goldner.

"Boys, fueled by Transformers and Marvel products, was the key driver in the quarter," said MKM Partners analyst Eric Handler.

Email: Georg.Szalai@THR.com
Twitter: @georgszalai

 

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