Mary Daily Promoted to Fox Home Entertainment's Chief of Worldwide Marketing

1:26 PM PST 02/13/2012 by Borys Kit

The former Fox marketing executive was promoted, effective immediately.

Mary Daily, who had been acting as Twentieth Century Fox Home Entertainment’s top executive for motion picture marketing, North America, has been promoted to president and chief marketing officer of worldwide marketing, effective immediately. 

One of Daily’s new tasks will be to lead the charge of “the digital ownership model,” according to Fox Home Entertainment. The push is one of the division’s highest priorities.

She will also oversee creative development, digital marketing, brand marketing, promotions, public relations and media for all products distributed worldwide by Fox Home Entertainment.

“As we build the organization for the future, Mary will drive the physical and digital integration and create new opportunities for growth,” said Fox Home Entertainment president Mike Dunn, to whom Daily will report. “One of her key strengths is being immersed in the culture with a strong ability to impact all types of audiences.”

Noting the marketplace is evolving at a rapid pace, Daily said “Whether consumers are accessing their entertainment through Blu-ray, DVD, via digital downloads, streaming or the cloud, we’ll be pursuing the delivery of engaging products, backed by disruptive campaigns that connect our projects to them.’’

Daily is credited with playing key roles in driving wider consumer adaption of Blu-ray and digital copies, helping make Avatar the no. 1 Blu-ray release of all time, and working on the marketing campaigns for films such as  Star Wars: The Complete Sage, X-Men: First Class and Rise of the Planet of the Apes.

She previously worked on Fox’s London office, helping to promote the international releases of Titanic and Braveheart and also worked at MTV International and Universal Pictures International.

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