'MasterChef' Jumps on TV Cruise Trend
Ahoy, foodies. MasterChef is setting sail for its first cruise.
Fox's dominant cooking competition is the latest series to test the waters with a fan event of this kind, setting the dates of the first voyage for Nov. 8-15. MasterChef personalities already on board include judge Graham Elliot, winners Christine Ha and Luca Manfe and MasterChef Junior winner Alexander Weiss.
The news comes as Fox continues to beef up its investment in the Gordon Ramsay franchise, recently giving an early order for spinoff MasterChef Junior's third season.
“We are always looking for new and exciting ways to engage MasterChef fans with the brand and connect them with their favorite talent,” said president Shine 360° Vivi Zigler, of producers Shine America. “The MasterChef Cruise gives fans an incredibly unique opportunity to have an immersive experience with one of the best chefs in the world, Graham Elliot, and some of the most talented and beloved winners of the MasterChef franchise, Christine, Luca and Alexander, while traveling through one of the most beautiful parts of the world.”
Recent series to get into cruising include Top Chef, the cast of Duck Dynasty (under the Duck Commander brand) and Dancing With the Stars. The latter was also done on Holland America, the partner for the trip under event producers Life Journeys Inc.
“We are thrilled to be producing the first-ever official MasterChef culinary cruise and partnering with Shine America for this exciting event where fans get the chance to hone their cooking skills alongside incredible talent from the show,” said Life Journeys vp and producer Ibis Kaba. “Our ultimate goal is to inspire home cooks to become MasterChefs in their own right.”
Departing from Ft. Lauderdale and hitting Turks and Caicos, Puerto Rico, the U.S. Virgin Islands and the Bahamas, the MasterChef cruise will announce more talent in the lead-up to the event.