The Masters Lifts CBS to Sunday Win

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With tough competition from ESPN’s Yankees/Red Sox game, many shows post declines.

CBS Sports’ coverage of The Masters helped to propel the network to a primetime ratings win on Sunday. A dramatic final Masters round slid the network’s primetime line-up by 12 minutes on Sunday night. And while ratings are preliminary and subject to change, the network should nevertheless keep its hold on the top spot.

With a 2.6 rating in the 18-49 demographic and 11.1 million viewers overall for 60 Minutes, Amazing Race, Undercover Boss and CSI: Miami, it is the network’s fifth consecutive Sunday win.
 
It was a tight race behind CBS. Fox was second for the night (2.1, 4.3 million) with a mix of reruns and originals of its animated lineup. And NBC was close behind in the demo with a 2.0 rating, though the network pulled in more total viewers than Fox with 6.0 million. But ABC grabbed 7.1 million total viewers with a 1.9 demo rating, putting it behind Fox and NBC in the all-important demo race.
 
With tough competition from ESPN’s coverage of the final game in the New York Yankees/Boston Red Sox match-up, many broadcast shows posted declines.
 
On Fox, new episodes of The Simpsons (2.3, 4.9 million) and Bob’s Burgers (1.9, 4.0 million) were down double-digits compared to previous originals, though The Cleveland Show (2.4, 4.9 million) was up 14 percent.
 
On NBC, America’s Next Great Restaurant (1.2, 3.4 million) tumbled 20 percent week-to-week tying its series low, while Celebrity Apprentice (2.2, 8.1 million) dipped 6 percent week-to-week despite – or perhaps because of – Donald Trump’s recent headline-making rants about President Obama’s birth certificate.
 
And while the season finale of ABC’s Secret Millionaire (2.3, 9.1 million) was second in the 8 p.m. time slot behind CBS, it was nevertheless down 15 percent for a season low. 
 
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