Matthew Weiner's Comedy 'Are You Here' to Get Digital Release Before Theatrical in U.K.
British audiences will be able to buy the film before seeing it in the cinema
Lionsgate on Tuesday revealed a plan to release the upcoming comedy Are You Here digitally via on demand and for download on Christmas Day in the U.K., a week before the film comes out in cinemas on Jan. 2.
"We are thrilled to be pushing boundaries with our unique release strategy for Are You Here," said Nicola Pearcey, managing director of home entertainment and new media for Lionsgate U.K. in a statement. "We firmly believe this film and its release strategy timed around the festival season will deliver one of our biggest premium releases to date."
Written and directed by Mad Men's Matthew Weiner, Are You Here stars Owen Wilson, Zach Galifianakis and Amy Poehler. It came out in the U.S. on Aug 22.