Mauldin tapped to run L.A. duopoly

Veteran replaces McClenahan at KCBS, KCAL

Steve Mauldin has been named president and general manager of the Los Angeles duopoly of KCBS-TV and KCAL-TV.

Mauldin, a 32-year TV station veteran, comes to Los Angeles from Dallas, where he ran another CBS TV Stations-owned duopoly, KTVT-TV (CBS) and KTXA-TV (independent).

He replaces Patrick McClenahan, who held the job for a little over a year.

"Steve is one of our most experienced executives running major-market duopolies, having done so in both Dallas and Miami to great effect," said CBS TV Stations president Peter Dunn. "He is a local TV veteran who was successful in Los Angeles earlier in his career and knows the intricacies of our business very well."

Under Mauldin, KTVT recently finished the November 2009 sweep in first place in late news for the first time. As president and GM of CBS' Miami duopoly, WFOR and WBFS, he saw WFOR rise from last to first place in late news.

Meanwhile, KCBS, CBS' flagship station in Los Angeles, is ranked fourth in the market.

Previously, Mauldin served as president and general manager of Gannett's WTSP-TV, a CBS affiliate in Tampa, Fla, Gaylord Broadcasting Co.'s KHTV-TV in Houston.

He began his television career as an account executive at KOSA-TV in Odessa, Texas, and later held sales positions at KABC-TV Los Angeles and ABC Spot Sales in Los Angeles.
comments powered by Disqus