Maya now 'Players' with first feature
Greenlights comedy from writer-director Joaquin PereaMaya Entertainment has greenlighted its first feature production, the slacker comedy "Hollywood Players." The film, written and directed by Joaquin Perea, will target the U.S. Latino market.
Robert A. Parada of Streetwise Entertainment and Maya executive Sandra Avila will oversee production. Maya Entertainment founder and chairman Moctesuma Esparza ("Selena," "The Milagro Beanfield War") will executive produce.
"Players" revolves around East L.A. brothers who accidentally videotape a suspicious transaction that makes them notorious when the clip turns up on the Internet. Casting is under way for a February production start.
"Joaquin has written a movie that encompasses today's Latino youth and culture," Parada said. "Maya Entertainment understands that demographic."
Perea, a co-founder of Streetwise, also co-wrote and directed "The Devil Inside" in 2006.
Maya is Latino-owned and -managed and hopes to deliver eight to 10 theatrical releases and 24 straight-to-DVD releases annually to urban Latino audiences.