Maybelline Appoints First Male Brand Ambassador
Meet YouTube star Manny Gutierrez.
Maybelline is taking a page out of CoverGirl's playbook and enlisting its first-ever male brand ambassador.
The makeup brand has tapped YouTube talent Manny Gutierrez, who's known as Manny MUA on the video-sharing website, to advertise its Volum' Express: the Colossal Big Shot Mascara. The social media star, who has more than 5 million followers combined on Instagram, Twitter and YouTube, stars in the campaign alongside popular beauty blogger Shayla Mitchell.
"2017 you are off to an AMAZING START OMG! So excited to finally announce that I am part of the @maybelline #bigshotmascara campaign!" Gutierrez captioned on Instagram. "Honestly I couldn't be more honored thrilled! Thank you to Maybelline for taking a chance on me! I look forward to working together so much more."
Gutierrez and Mitchell star in two videos for Maybelline called That Boss Life that shows them prepping for a party with the new mascara.
The duo follows in the footsteps of supermodels Gigi Hadid, Jourdan Dunn, Adriana Lima and Christy Turlington in promoting the New York-based beauty label's products.