Pret-a-Reporter

McDonald's Is Selling Clothes Now

Courtesy of McDonald's

Because wearing junk food is a thing now — just ask Miley Cyrus.

Miley Cyrus did it. Cara Delevingne did it. Katy Perry has done it multiple times.

And now, McDonald's Sweden is making it possible for you, too, to declare your love of junk food to the world by wearing it on your sleeves (literally), with the launch of the Big Mac Shop.

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The Swedish division of the fast food empire is taking a cue from the likes of Moschino and other luxury brands with a healthy taste for irony by releasing a limited-edition collection of vibrant, Big Mac-emblazoned thermals, raincoats, boots, dog jackets, wallpaper and bedding.

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The products, which are priced from approximately $50 to $60, are modeled by attractive, trendy-looking Swedes (and one very adorable French bulldog) — a welcome and somewhat surprising high-fashion step-up from Ronald McDonald's clown-faced grin.

The collection is part of McDonald's 24-hour "imlovinit24" campaign, which was celebrated in 24 cities around the world on Tuesday and, in addition to Big Mac merch, included surprise performances by artists Ne-Yo and Jessie J. Profits from the collection go to Ronald McDonald House Charities.

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In terms of trendsetting, Delevingne was the first to take the phrase "you are what you eat" to the literal extreme when she debuted her burger-and-fries shirt at London fashion week in 2013. Shortly after, Rita Ora was spotted in a cheese-printed Moschino dress and both Katy Perry (who dressed as a Flamin' Hot Cheeto last Halloween) and Miley Cyrus were seen in pizza-print onesies.

 

A photo posted by Miley Cyrus (@mileycyrus) on

Self-declared "Pizza Queen" Cyrus has also shown her love for pies by outfitting her bedroom in pizza bedding, pillows and beanbag chairs.

Sweet (and savory) dreams!

See more photos of celebs who like to wear the food they love below.

 

A photo posted by LOCAL HEROES (@localheroes) on

 

 

A photo posted by KATY PERRY (@katyperry) on

 

 

A photo posted by Miley Cyrus (@mileycyrus) on

 

 

A photo posted by sukiwaterhouse (@sukiwaterhouse) on

 

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